While working as the marketing director for a multi-operation real estate development company, CEO, Rob Auger and I worked closely together to accomplish a number of successful projects. When Rob decided to branch out on his own to launch Caymus Builders, he contacted me to assist with their branding. This project included logo design, website creation, collateral, copywriting, photography, signage and more.
As you can imagine, marketing to an audience interested in high end custom home building is quite a bit different than other markets. The combination of paying close attention to the mindsets and behaviors of our target audiences (along with a healthy dose of out-of-the box thinking), I initiated signage / branding campaign that resulted in generating new interest to the tune of hundreds of thousands of dollars in profit per project.