With major players stepping out of the market due to controversy, Inszone decided to take advantage of the booming cannabis industry by providing insurance services for cannabis operations. From concept to creation I developed a brand, seized PR opportunities, and developed numerous partnerships making Cover Cannabis a well known brand and the go-to company for insurance services within the industry.
Having a knack for finding unique marketing opportunities and resolving customer pain-points has served me well over the years. Through employee and customer feedback, we discovered that insurance companies were providing event insurance coverage even though the policies did not cover events that involved cannabis. Immediately I went to work and established partnerships with Cannacon, Emerald Cup and other major shows to offer vendors proper policies at a competitive rate.