Adept brand identity developer and specialization in logo design.
Conceptualize, design and update traditional deliverables including posters, flyers, newsletters, marketing materials, brochures, window decals, signage and digital deliverables including: Wordpress design, website graphics, email design, social media graphics etc.
Produced a variety of out of home (OOH) / outdoor advertising designs for custom home building and real estate clients.
Managed all major social media platforms, search engine optimization (SEO), pay-per-click, (PPC) blog writing, content creation and Google Analytics for clients.
Great at self-project management and proactive problem solving.
Comfortable presenting ideas and work to a variety of teams and internal stakeholders.
Regularly consults with clients to produce marketing strategies to address clients’ goals and business objectives in design.
Effective decision maker who works well under high pressure and quick-turn deadlines
Inszone Insurance Services
Executed all tactical and strategic marketing needs for the brokerage and subsidiaries:
California Pool Association
BetterWay Insurance Services
Swak B.P.O. (Phillipines)
Managed all aspects of marketing for Inszone and its five subsidiaries to strategize, deliver and measure strategic marketing plans that built new and existing sales pipelines to grow customer base. Consistently achieved 20%+ month-over-month revenue growth.
Created all marketing content for each enterprise in alignment with growth and revenue objectives, local sales strategies and regional marketing goals. Developed strong stakeholder relations both internally and externally to ensure all business units had the required tools, training and support to achieve regional business objectives.
Provided extensive counsel to CEO and COO regarding marketing strategies, the governance of key messages, tactics, budgets, timing and measurement.
Saved company over $70k of annual spending within the first 3 months of being hired by eliminating fruitless partners and methods.
Executed 90% of all tactical work including creating all digital assets, collateral, sales tools, comprehensive forms, promotional products, trade show marketing and social media marketing.
Led an 8-person creative marketing team for a digital marketing & IT start-up servicing small to medium sized businesses.
Provided creative direction and led collaboration on all ads, video production, web development, trade-shows & events.
Spearheaded rebranding, PR and reputation management projects.
Monitored and executed analytics, RTB, PPC and retargeting campaigns for all clients and report campaign progress.
Adept PPC marketer: Increased American River Flooring (client) sales 80% over 2013 through integrated PPC, social media and text message marketing.
Optimus Management Corporation
Managed marketing for real estate development firm & subsidiaries
Established a separate corporate marketing entity from ground up providing print collateral, web design, social media marketing, lead generation and marketing strategies for parent & child companies.
Accelerated time to market of marketing entity by generating sales through marketing workshops for real estate agents.
Launched display marketing project that generated over $100k in revenue within a three month window for construction entity.
Designed and fulfilled multiple local and national direct mail campaigns
Liased with commercial printers/vendors to ensure high-quality, low cost production methods.
Reno Gazette Journal
Advertising Account Executive
Top Sales performer with numerous awards
Conducted monthly sales-tactic training workshops for 90+ member sales staff and weekly small-group training
Developed a reputation for recovering lost accounts including annual contracts up to $180,000
Other Related Experience
Lake Tahoe Shakespeare Festival - Public Relations Intern
San Francisco Chronicle - Regional Advertising Sales - Special Project
Sierra Scoop - Advertising Account Executive for rural "coffee table" print publication
Hootsuite - Social Media Marketing Certification
Story Boarding: intensive training course - Sierra College
Certified NLP Master Practitioner - NLP Marin
Platforms I've Managed
Pay Per Click (PPC/CPM)
Customer Relationship/Contact Management (CRM)
Retargeting and Display Ads
All major social media platforms
Facebook Ad/Business Manager/Power Editor
Adobe Creative Suite and mobile platforms
Final Cut Pro
Mobile Marketing Made Easy
Lime Mobile (Whitelabel SMS platform)